Because Google and Cloud Future Systems are responsible for everything, including all maintenance and upgrades both to hardware and software, users have nothing to do except use the software and make money. There's no need for an office tech guy or a huge room dedicated to housing your servers. Because of the ease of collaboration, users can work more effectively and with less confusion.

While Google offers the core services, every other imaginable tool is available in the Google Marketplace, allowing users to pick and choose as required. Google have partnered with more than 50 online service providers, with solutions ranging from eFax to project management.

By its nature Google cloud computing allows complex collaboration with colleagues, clients and outsources  . For example, when a colleague is added to your group, they can then view and edit documents on your account which is hosted online. This prevents multiple copies of the same document, and it prevents a cluttered in-box from the back and forth of a project or proposal..